Pay-Per-Click Marketing


When it comes to digital marketing, being seen is essential for a successful campaign. One of the simplest ways to achieve this goal is through pay-per-click marketing, which is a cost-effective solution that will provide results even as search engine algorithms and searcher habits evolve.


How It Works

As the name indicates, pay-per-click campaigns will only cost you money when a customer clicks on your page from the search engine. There are, however, some more complicated factors to consider with PPC marketing. For example, keyword selection for your campaign will be integral to success, since PPC ads rely on relevance to a user’s search. Additionally, search engines will reward sites with higher quality advertisements and landing pages, so you will want to have a refined professional approach when designing ads for a pay-per-click campaign. Here’s a closer look at the fundamental components of a successful PPC strategy:

  • Keyword research
  • Keyword optimization and managemen
  • Performance grading

While PPC marketing is accessible to business owners through AdWords and other search engine tools, it does require significant research and upkeep to succeed. That’s why you’ll want to have a marketing agency on your side to do the legwork—research, copy testing, and keyword management—as you enjoy the perks of low-cost lead generation and a growing customer base.


Why You Should Use It

Aside from the clear benefit of paying only for advertising that generates web traffic, PPC offers a distinct advantage for businesses that utilize ecommerce. If a consumer clicks on your sponsored link and purchases a product from your site, that click has immediately paid for itself. You can also customize your PPC campaign to target consumers locally, regionally, or even globally. With any approach, PPC marketing tracks consumer behavior and habits for further customization and highly effective results.

To see the benefits of PPC in your data-driven marketing campaign, contact a strategist at State Street Digital today.

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