Online Reputation Management
Did you know that about 90% of consumers are influenced by positive online reviews at sites like Yelp, Google, and TripAdvisor? While you may only have limited control over what customers say about your businesses on these sites, you can interact with these sites more frequently to manage your online reputation and see a boost in sales as a result.
Automated online reputation management services
Because consumers pay such close attention to online reviews, it is important to know what these reviews say about your business. Using automated software, State Street Digital can allow you to see in real time how your business is reviewed online, how frequently your business is mentioned on social media, and how often customers check in at your physical location. You can also see how your company stacks up to the competition with competitor analytics, which will compare your business to your direct competitors in terms of online deals, social activity, and positive reviews.
Proactive reputation management
Reputation management is only one step in maintaining a positive online reputation, since you may need to take steps to ensure the accuracy of reviews or respond to negative comments. It is possible to turn a negative review into a positive asset by responding quickly and providing your business’s point of view. Research has shown that responding to negative comments will be more beneficial than deleting them, since one in three consumers who receive a positive response to an online complaint will delete their original comments themselves or revise the comment with more positive remarks. Because the landscape of online reviews can change quickly and response time is of great importance in effective reputation monitoring, you will want to have professional services on your side to keep you in the loop.
To get to know the online reputation of your business and begin seeing a boost in positive reviews, contact State Street Digital today for a reliable partner in your online marketing strategy.