KNOXVILLE AUTO GROUP
Newspaper of Origin:
Knoxville News Sentinel
With Cobalt and others aggressively targeting the digital business in the automotive industry, we took a specialty agency approach to this customer and won.
Business Category Targeted:
Knoxville Automotive Group rejected the idea of digital marketing and agreed to a 90-day beta test- (6-months later these are the results of the campaign. (In Feb 12k 1-dealership current 3 dealerships 39k monthly recurring).
Increased 83.52% YOY
KBB Landing page most visited page on site
72k 6-months (12k monthly)
ROI converting 1% of traffic $270,000 profit
Total growth 275% from investment