CASE STUDY:
KNOXVILLE AUTO GROUP

Automotive
Digital Success

Newspaper of Origin:

Knoxville News Sentinel

Description:

With Cobalt and others aggressively targeting the digital business in the automotive industry, we took a specialty agency approach to this customer and won.

Business Category Targeted:

Auto

Judging Category:

Best Digital

Results

Knoxville Automotive Group rejected the idea of digital marketing and agreed to a 90-day beta test- (6-months later these are the results of the campaign. (In Feb 12k 1-dealership current 3 dealerships 39k monthly recurring).

Website Sessions

Increased 83.52% YOY

Website Users

115.34% YOY

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Landing Page

KBB Landing page most visited page on site

Investment

72k 6-months (12k monthly)

Traffic

ROI converting 1% of traffic $270,000 profit

Growth

Total growth 275% from investment